Tag Archives: amorim

This Is How Traditional Retail Is Going To Survive

23 Jan

Rock Candy Music presents guest blogger Maurilio Amorim, an avid blogger and CEO/founder of The A Group, a media, technology and branding firm in Brentwood, TN. Maurilio consults with some of the nation’s largest ministries, leading churches, and Christian publishers. On his blog, he also participates in posting fashion-related blogs (“Fashion Friday“) with a particular expertise in menswear, and one of his recent posts caught our eye. Maurilio was kind enough to donate this post to RCM and will hopefully become an occasional contributor to the cause. We love this man’s vision and ambition, and are happy to welcome him to RCM.


Traditional retail is in trouble. More and more people are buying products online. It’s convenient, easy and, for the most part, cheaper than going on a shopping expedition to the local mall. Retailers have noticed that and are trying to figure out what they need to do in order to be competitive. Unless you are Walmart, the retailer behemoth, you know that you can’t compete purely on price. Not long ago while exchanging some Christmas gifts at The Buckle store at the Cool Springs Mall,  I was reminded that as far as retail is concerned there’s still no substitute for a great sales person.

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